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Prof. Dr. RAJITHA KUMAR S.

Professor

School of Management Studies

Cochin University of Science and Technology
Kochi - 682022, Kerala, India

E-mail-

rajithakumar@cusat.ac.in




JOURNAL PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 20]
  • Tourism and Entrepreneurship: A Pathway for Poverty Alleviation and Sustainable Development, NeuroQuantology, Anka Publishers Vol. 20, 2022

  • Entrepreneurship, Digitization and Poverty Alleviation: Exploring the Scope of Informal Economy, Journal of Optoelectronics Laser, Tianjin Institute of Technology Vol. 41, 2022

  • Women Empowerment through Entrepreneurship: Evidence from Indian Informal Sector, Journal of Positive School Psychology, Society of Psychology and Education Vol. 6, 2022

  • Risk Adjusted Efficient Market Return for Stocks, Pacific Business Review International , Pacific Institute of Management, Pacific Academy of Higher Education and Research Vol. 13, 2020

  • Social Rehabilitation through Street Entrepreneurship: An Integrated Model and Research Agenda, International Journal of Psychosocial Rehabilitation, Hampstead Psychological Associates, London, United Kingdom Vol. 24, 2020

  • Fight for Sustainability: An Analytical Study on Problems Faced by Street Entrepreneurs in Tourism Destinations, Think India Journal , Vichar Nyas Foundation Vol. 22, 2019

  • Pricing Anomaly in Indian Stock Market: A Study on Selected Stocks, Think India Journal , Vichar Nyas Foundation Vol. 22, 2019

  • Talent Management and Employee Retention: An Integrative Research Framework, Human Resource Development Review, Sage Journals Vol. 18, 2019

  • An Analytical Approach to Mutual Funds Investment Decisions, International Research Journal of Management and Commerce , Association of Academic Researchers and Faculties Vol. 5, 2018

  • What Drives Talent Management in Organisations and How Does it Benefit Them?’: A Literature Review Perspective, International Journal of Management, Law & Science Studies, Vol. 2, 2018

  • CONFERENCE PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 7]
  • Subsistence entrepreneurship, Digitization, and Sustainable Development: Exploring the linkage in Tourism context, International Conference on Sustainable Goals (ICSG 2022), 2022

  • Entrepreneurial Competency and Well- Being of Street Entrepreneurs: A conceptual Model for Poverty Alleviation in Digital Era, Fourteenth Biennial Conference on Entrepreneurship, 2021

  • Financial Literacy, Psychological Bias and Financial Satisfaction among Investors: Revealing the Mediation Effect of Financial Behaviour, Sixth Biennial Conference of the Indian Academy of Management, 2020

  • Volatility of Returns of Stock Market Investments: A Study on BRICKS Nations, Sixth Biennial Conference of the Indian Academy of Management , 2020

  • Selling Skills of Street Vendors: A Marketing Strategy to Induce Purchase Intention of Tourists, COSMAR'19, The 19th Consortium of Students in Management Research, 2019

  • Market Efficiency of Indian Stock Market: A Study of Selected Stocks, 3rd Annual Convention of ICBE and International Conference on Global Entrepreneurship - Emerging Opportunities & Challenges, 2019

  • Application of Information Technology in Banking, International Conference on Science and Technology for national Development, 2016

  • BOOKS PUBLISHED
  • Prof. Dr. RAJITHA KUMAR S., M. Sarngadharan, Financial Analysis for Management Decisions, PHI Learning Private Limited, New Delhi, 2011 , ISBN : 978-81-203-4247-7

  • Prof. Dr. RAJITHA KUMAR S., M. Sarngadharan, Traditional Industries of India in the Globalised World , New Century Publications, New Delhi, 2007 , ISBN : 81-7708-143-8 (10 digit) & 978-81-7708-143-5 (13 digit)

  • Prof. Dr. RAJITHA KUMAR S., M. Sarngadharan, Indian Economy in the Globalised World – Volume I & II, New Century Publications, New Delhi, 2006 , ISBN : 81-7708-126-8 (Set); 81-7708-127-6(Volume I); & 81-7708-128-4 (Volume II)