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Dr. MANOJ EDWARD

Professor

School of Management Studies

Cochin University of Science and Technology
Kochi - 682022, Kerala, India

E-mail-

manojedw@cusat.ac.in



BRIEF BIO
Dr Manoj Edward is an Professor in the School of management studies , Cochin university of science and technology, and teaches courses and guides PhD research mainly in the area of marketing. Qualification wise, he is Post graduation from TAPMI, BTech in Mechanical Engineering and PhD from Cochin university of science and technology. Apart from his Industry work experience, he has over 20 years of teaching and research experience. His main research and teaching interests include digital marketing, marketing research, consumer behavior, data analytics and services marketing. His publications have appeared in Asia pacific journal of marketing and logistics, services marketing quarterly, journal of services research, European journal of tourism research, Personnel Review Global business review, and South Asian journal of business studies. He has taken up several consultancy projects and training assignments for the Government and Industry. He has also edited four books in the area

JOURNAL PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 18]
  • Corporate social responsibility, organizational trust and commitment: a moderated mediation model, Personnel Review, Emerald Publications ABDC-A 2020

  • Corporate social responsibility and organizational commitment: effects of CSR attitude, organizational trust and identification, Society and Business Review, Emerald Publications-Scopus indexed ABDC- ‘B’ 2020

  • Workplace Spirituality and Employee Loyalty: an empirical examination among millennials in India,, Journal of Asia Business Studies , Emerald Publications listed–C’ journal; Scopus indexed 2020

  • Collective Influence Of Work-Family Conflict And Work-Family Enrichment on Turnover Intention - Exploring The Moderating Effects Of Individual Differences, Global Business Review , SAGE 2019

  • Workplace Spirituality, Work-Family Conflict and Intention to Stay: An intrinsic motivational perspective among teachers, Journal of Applied Research in Higher Education, Scopus indexed, 2019

  • Workplace spirituality, employee wellbeing and intention to stay: A multi-group analysis of teachers’ career choice, International Journal of Educational Management, Emerald Publications ABDC-B Vol. 33, 2019

  • Evaluating cause marketing campaigns in the Indian corporate landscape: the role of consumer skepticism and consumer attributions of firm’s motive, International Journal of nonprofit Voluntary sector , Jhon Wiley 2018

  • An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaign, IIM K Society and Management Review, Sage publication ., Vol. 7, 2018

  • ) Inter-stakeholder collaboration in event management: a case study of Kerala Travel Mart, Int. J. Leisure and Tourism Marketing, Vol. 5, 2017

  • Ecotourism in Kerala – a case study on empowering the indigenous community, International Journal of Qualitative Research in Services , Inderscience publication Vol. 40, 2017

    • CONFERENCE PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 9]
  • Video and Text Reviews: Effect on Attitude towards Brand and Purchase Intention, 17th Association of Indian Management Scholars (AIMS) International Conference on Management; jointly organized by AIMS International and Indian Institute of Management, IIM K , 2020

  • Online Customer Review Characteristics and Initial Brand Trust: An Experimental Evidence, 8th IBS conference on Marketing and Business Strategy - Branding and Strategic Brand Management: Then, Now and Hereafter, 2019

  • Influence of Work Family Conflict and Work Family Enrichment on Turnover Intentions- exploring the moderating effects of individual differences , International Conference on Methodological Developments in Business Research, organized by XIME, Kochi, 2017

  • Role of workplace spirituality in facilitating ethical behavior among employees, at International Conference on Ethics and Sustainable Business Practices, organized by Rajagiri Centre for Business Studies, Kochi, 2017

  • Motivations and performance of exhibitors: an exploratory study of a destination marketing event, International conference on Marketing,,Technology and Society,IIM(K), 2016

  • , Factors influencing consumer behavior towards private label brands: a categorical comparison between grocery and home appliances with reference to organized retail sector in Kerala, International conference on Marketing,,Technology and Society,IIM(K), 2016

  • Relationship between job orientation and performance of sales people- a financial services industry perspective, International conference on Marketing,,Technology and Society,IIM(K), 2016

  • An experimental examination of framing effects on consumer response to cause marketing campaigns,, International conference on Marketing,,Technology and Society,IIM(K) won best paper award, 2016

  • Factors influencing brand loyalty and repurchase intention: a structural equation model, , International conference on Marketing,,Technology and Society,IIM(K), 2016

    • BOOKS PUBLISHED
  • Dr. MANOJ EDWARD, Dr Santhosh Kumar S , Emerging Paradigms in Business- Marketing and HR perspectives , 2017

  • Dr. MANOJ EDWARD, Dr Santhosh Kumar S , Contemplations on New Paradigms in Finance , 2017