Cochin University of Science and Technology
Kochi - 682022,
Kerala, India
E-mail-
dalypaulose@cusat.ac.in
BRIEF BIO
Daly Paulose Meppurath is an academician with over 12 years of combined experience in industry and academia. She began her professional career as Assistant Manager at Citigroup. Her stint as an academician includes a 5 year tenure at SCMS and 3 years as Head of Department of Management Studies at St.Teresa's College. She holds a Doctoral degree in Management and currently teaches at the School of Management Studies, Cochin University of Science and Technology. Her research interests lie in marketing, consumer behaviour and branding.
Shopping orientations and its influence on online purchase intention: a study of young adults, International Journal of Electronic Marketing and Retailing, Inderscience Publishers 2021
Perceived experience, perceived value and customer satisfaction as antecedents to loyalty among hotel guests, Journal of Quality Assurance in Hospitality and Tourism, Taylor and Francis Group 2021
Shopping orientations of youth: evidence from India, Journal of Customer Behaviour, Westburn Publishers, UK Vol. 19, 2020
Maruti Suzuki – Reinventing for the Big League, International Journal of Teaching and Case Studies, Inderscience Publishers 2017
A study on Consumer Perception about Better-For-You Fruit based snacks in Kochi City, ABBS Management Business and Entrepreneurship Review, Acharya Bangalore Vol. 8, 2017
Role of interpersonal influence and materialism in triggering conspicuous consumption among emigrants from Kerala, Rajagiri Management Journal, Rajagiri Centre for Business Studies Vol. 10, 2016
A study on the role of materialism in triggering conspicuous consumption among emigrants from Kerala, International Journal of Marketing and Business Communication , Publishing India Group Vol. 5, 2016
Teaching Case for Addressing Risks in an International Airport, International Journal of Risk and Contingency Management, IGI Global Vol. 13, 2013
