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Dr. RENJINI D

Associate Professor

School of Management Studies

Cochin University of Science and Technology
Kochi - 682022, Kerala, India

E-mail-

renjinid@cusat.ac.in



BRIEF BIO
Dr. Renjini D is an Associate Professor in School of Management Studies, CUSAT. An academic with twenty years of experience in industry, research, and teaching., her primary areas of interest in research and teaching include Strategic Marketing, Business Strategy, and Business Analytics. She has authored several books, edited volumes, and research papers by international and national publishers.

RESEARCH INTERESTS
Corporate Social Responsibility , Customer engagement, Not-for-profit marketing, Strategic Marketing

JOURNAL PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 11]
  • Impact of internal marketing on Customer orientation of employees: Mediating role of employee brand Identification, , 2020

  • Modelling consumer behaviour During pandemics: a conceptual Model, , 2020

  • Human capital and entrepreneurial intentions: do entrepreneurship education and training provided by universities add value, , 2020

  • Innovation and Nonprofit Organizations in India: A Conceptual Analysis, , 2019

  • Shopping Value Antecedents of Deal-Proneness in Shopping, , 2019

  • Impact of Donor - Market Oriented Behaviours on Organisational Performance of Non-profit Organizations, , 2019

  • Mandatory CSR in India and Cross Sector Partnerships: Prospects and Challenges, , 2019

  • Corporate Social Responsibility as an Internal Marketing Tool: Prospects and Challenges in India, , Vol. 1, 2019

  • Mandatory CSR in India and Cross Sector Partnerships: Prospects and Challenges, , 2019

  • Customer Experience in Online Retailing: Towards An Integrated Approach , , 2019