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Dr. NEMAT SHEEREEN S

Assistant Professor

School of Legal Studies

Cochin University of Science and Technology
Kochi - 682022, Kerala, India

E-mail-

nematsheerin3@cusat.ac.in



BRIEF BIO
Dr.Nemat Sheereen S is an Assistant Professor(Commerce) School of Legal Studies, CUSAT. Experienced Teacher in the field of Commerce and Management, with over 25 years of tenure with varied roles such as Resource Person, Author, Coordinator of ED Club, Coordinator of various FDPs, Seminars/Webinars, Social Extension activities, etc. She has been honoured with the Best Teacher Award from the pioneer institution where she started her career as a teacher. She is an active participant in forums, seminars/webinars, events, conferences and has several published articles both in National and International Journals to her credit. She has worked extensively in developing research aptitude among students and has guided many research scholars to explore innovative ideas in the field of Commerce and Management

RESEARCH INTERESTS
Finance, Entrepreneurship Development, Consumer Behaviour, Human Resource Management, Marketing Management

RESEARCH PROFILES
Google Scholar : https://scholar.google.com/citations?user=xQfSKlIAAAAJ&hl=en&authuser=3

JOURNAL PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 21]
  • Supervisor incivility and service employee creativity: a moderated mediation model of negative affect state and core self-evaluation, Asia-Pacific Journal of Business Administration, 2024

  • Work-life Integration:An Approach towards well being of work and personal life, ue 2, July-Dec, 2022, Optimus, Ominum, SLS, CUSAT Vol. 2, 2022

  • Role of Ethical Values in Digital Marketing and the Strategies adopted to enhance e-marketing : A Critical Analysis, Role of Ethical Values iICREP Journal of interdisciplinary Studies, PROF. N. R. Madhava Menon,Interdisciplinary Centre for Research Ethics and Protocols Cochin University of Science and Technology(CUSAT) Vol. 1, 2022

  • Development of Marine economy and the growth of shipping industry during the outbreak of COVID-19, Envisioning Business for a Better Tomorrow, Bloomsbury publishing india pvt ltd, New Delhi 2021

  • Attitude of students towards Kahoot as a Game based Learning Approach at Campuses in Ernakulam district , International Bulletin of Management and Economics – Unnayan, Vol. 12, 2020

  • Impact of Pandemic Waste over the marine Ecosystem and the evolution of the environmental problem, Ocean Governance and Shipping – Implications of COVID 19, 2020

  • Workplace Incivility and Employee creativity: Role of self-regulatory focus, Studies in Indian place names(UGC care list Journal), Vol. 40, 2020

  • Green Consumerism and Sustainable Development in Indian Context: A conceptual study, Studies in Indian place names(UGC care list Journal), Vol. 40, 2020

  • Antecedents and Outcomes of Work place Incivility :Role of Psychological Capital, Think India Journal , Vol. 22, 2019

  • Bakery Industry and packaging techniques, Food & Beverage News, A Saffron Media Publication Vol. 10, 2018

  • CONFERENCE PUBLICATIONS (RECENT) [TOTAL PUBLICATIONS : 29]
  • Paper Presentation “Green innovation and the customer's participation in the choice of Electric Vehicles as a part of Environmental Sustainability”, Three-day National Seminar on navigating ESG Integration for Climate Resilience & Sustainable Development, 2024

  • The relationship between rewards, attitudes and intentions in a gamified app context:Evidence from an emerging economy , 13 th edition of conference on excellence in research and education CERE), at the Indian Institute of Management, Indore, 2023

  • .”Factors determining consumers attitude on green purchase intentions, National Level Conference on Limelight of Amrit Kaal Plan Union Budget 2023 organised by Post graduate Department of Commerce Sree Sankara College, Kalady in Collaboration with Kerala State Higher Education Council, 2023

  • RELEVANCE OF E-MARKETING STRATEGIES IN THE DIGITAL ERA FOR PROMOTING E-COMMERCE, Tenth International Conference in the series Youth 2025, organized by Jaipuria Institute of Management, Jaipur, 2023

  • Adaptability of social media marketing strategies among students in Ernakulam district, National Seminar on “Reforms in higher education post NED 2020: challenges and opportunities on oct.14-15 2022, 2022

  • Impact of Greenwash on Consumers Green Purchase Behaviour , International Conference on Managing and Re-inventing Organisations in the Age of Disrupions , 2021

  • Development of Marine economy and the growth of shipping industry during the outbreak of COVID-19, International Conference on”Envisioning business for a better tomorrow: Innovate, Integrate , Impact , 2021

  • Development of Marine economy and the growth of shipping industry during the outbreak of COVID-19, International conference on”envisioning business for a better tomorrow: innovate,integrate , impact 8th International Conference in the Series of Youth 2025, 2021

  • Attitude of students towards Kahoot as a Game based Learning Approach at Campuses in Ernakulam district , Industry 4.0:Transforming Economy through Innovative Management Practices, 2020

  • Workplace Incivility and Employee creativity: Role of self-regulatory focus, International Conference on Research Insights on Social Science, Literature, Science and law, 2020

  • BOOKS PUBLISHED
  • Dr. NEMAT SHEEREEN S, Food Processing Industry : An overview with special reference to Bakery Industry, ISBN:978-93-84144-66-1, Research india publications, Delhi, 2014 , ISBN : ISBN:978-93-84144-66-1

  • Dr. NEMAT SHEEREEN S, Consumer Buying Behaviour of Bakery Products in Kerala ISBN 978-93-86138-51-4, Research india publications, Delhi, 2017 , ISBN : ISBN 978-93-86138-51-4

  • AWARDS AND HONOURS
  • Best Teacher Award from MES College, Marampally, in the year 2010

  • Award of Excellence from Ernakulam District Muslim Jamath Council, in the year 2017

  • Resource Person from Nation Conference, “Health care system in India and Human rights concerns”, School of Legal Studies, CUSAT, in the year 2016

  • Resource Person from FM Radio, in the year 2014

  • Chaired a Session from National seminar, “Protection of Migrant workers in India: Legal and Social Concerns”, held at School of Legal Studies, CUSAT, in the year 2017

  • Chaired a Session from “Fair trial and free media : the need for orchestration of a balance”, School of Legal Studies, CUSAT, in the year 2018

  • Chaired a Session from “Corporate frauds: The Regulatory Challenges and Legal Remedies”, School of Legal Studies, CUSAT, in the year 2019

  • Resource Person from Enterpreneurship awareness camp,, sponsored by National Entrepreneurship Development Board, in the year 2019

  • Resource Person from FM Radio, in the year 2019

  • Resource Person from International Seminar held at St.Thomas College Kozencherry in association with University of Malaya, Malaysia, in the year 2020

  • Chaired a Session from “Discussing Gender Role in India-Perspectives and Challenges” organised by Women’s Studies Centre, CUSAT, in the year 2020