Dr. Fezeena Khadir is an avid academician with rich academic, administrative, training, research and industry experience. Her administrative roles in B-schools include that of Head of the MBA Department, Placement Officer, Journal Editorial Board member, Admissions Coordinator and Chief Coordinator of NAAC accreditation (National Assessment and Accreditation Council). External assignments include PhD examiner, Subject Matter Expert of corporate interview boards, motivational and soft skills trainer and resource person to various government departments and private institutions. She has vividly researched in Consumer Behaviour, Sustainable Fashion and Social Media Marketing; published more than 40 research papers and presented research works in national and international conferences on various topics ranging from consumer protection, complaining behavior, luxury brands, fashion blogs, eco-fashion, fashion lingerie, counterfeit fashion products, service quality, e-commerce, healthcare,

Brand and luxury management, Consumer based brand equity, Consumer complaining behaviour, Service quality, Sustainable fashion

Scopus	:	https://www.scopus.com/authid/detail.uri?authorId=56466015900
Google Scholar	:	https://scholar.google.co.in/citations?user=dp461mMAAAAJ&hl=en

Green Orientation and Customer-Based Brand Equity in FMCG Industry in India, ECS Transactions, Electrochemical Society, Inc. Vol. 107, 2022

Impact of Digital Marketing on Consumer Purchase Behaviour, UTKAL HISTORICAL RESEARCH JOURNAL, 116 Vol. 34, 2021

Inpatient Complaining Behavior: A Study on the Overt and Covert Behavior of Inpatients in Indian Hospitals’, Studies on Ethno-Medicine, Kamla-Raj Publishers Vol. 14, 2020

Service Quality of Healthcare Industry - a GAP Analysis of Private Hospitals, Journal of Advanced Research in Dynamical and Control Systems , Vol. 11, 2019

Service Quality of Retail cafes- a Gap Analysis of Coffee Hangouts, Journal of Advanced Research in Dynamical and Control Systems, Vol. 11, 2019

Service Quality of B-schools- a GAP Analysis of Post Graduate Management Institutes’ , Journal of Advanced Research in Dynamical and Control Systems, Vol. 11, 2019

Perceived Disempowerment as a Deterrent of Inpatient Complaining, Indian Journal of Marketing, Vol. 47, 2017

Antecedents of Inpatient Complaining Behaviour, Studies on Ethno-Medicine, Kamla-Raj Publishers Vol. 10, 2016

Deterrents of Complaining: An Empirical Study of Inpatients, Studies on Ethno-Medicine, Kamla-Raj Publishers Vol. 8, 2014

Green Orientation and Customer-Based Brand Equity in FMCG Industry in India, First International Conference on technologies for smart green connected society, 2021

Mapping the micro moments behavior of consumers to leverage a competitive marketing edge, National Conference on Industry 4.0: Innovation, Transformation and Business Strategies, 2021

The spike in sales: a conceptual study on grey-market sales on e-commerce platforms, National Conference on Industry 4.0: Innovation, Transformation and Business Strategies, 2021

Social media and the effect of convenience and novelty on users, Disruptive Technology and Business: Emerging challenges and models:3-day International seminar, 2021

Impact of colours of product packaging on consumer buying behavior, Synthesize: An International Interdisciplinary Conference on Business Studies and Social Sciences, 2019

User Perception and Attitude towards Online Dating Apps, 2nd International Conference On Global Business Strategies for Sustainability: Driving Business Excellence through Digital Transformation (GLOBUSS – 2019), 2019

Consumer Deception: Lack of presence and visibility of eco-labels, International Conference on Transformational Strategies for Business Sustainability, 2019

Effect of Sexual Appeal in Advertising, 4th International Marketing Conference 2019: Re-imagining marketing- Confluence of Creativity & Technology, 2019

Factors that attract consumers towards online purchase and the new e-commerce policy: the equation of impact, National Conference on Big Data & Business Analytics, 2019

Blogging Behaviours: An Analysis of Personal vs. Professional Content in Establishing Audience Loyalty, International Conference on Digital Transformation of Business: Models, Enablers and Roadmaps, 2019