A highly enthusiastic who works and does research in the areas of Marketing and Tourism. Did my PhD under Social Sciences from School of Management Studies, CUSAT and thereafter awarded RUSA Post Doctoral Fellowship. Having more than 6 years experience in teaching Marketing and Tourism.

Consumer Behavior, Marketing, Positive Education, Tourism

Publons	:	https://publons.com/dashboard/summary/
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Google Scholar	:	https://scholar.google.com/citations?user=nZRwaa0AAAAJ&hl=en

Perceived Value on Different Types of Accommodation: An Empirical Study among International Tourists, International Journal of Advance and Innovative Research, Indian Academicians and Researchers Association Vol. 5, 2018

Effectiveness of Digital Marketing: Tourism Websites Comparative Analytics Based on AIDA Model, International Journal of Innovative Research & Studies, International Journal of Innovative Research & Studies Vol. 8, 2018

Role of Awareness and Commitment towards Responsible Tourist Behaviour: A Study among Young Tourists, Indian Journal of Tourism & Hospitality Management, Kerala Institute of Travel and Tourism Studies Vol. 8, 2017

An Analysis on the Contribution of Tourism for the Economic Growth of Kerala, International Journal in Commerce, IT & Social Sciences, International Journals of multi dimensional research Vol. 2, 2016

Building Brand Trust and Brand Loyalty Through Corporate Social Responsibility, Dominican Discern, Vol. 1, 2015

Prospects and Impacts of Business Tourism in Tiruppur; With Special Reference to Textile Industry, International Journal of Exclusive Management Research, Archers & Elevators Publishing house Vol. 3, 2013

SWOT Analysis of Barlikadu - A Developing Ecotourism Destination in Coimbatore District, International Conference Proceedings on Eco Tourism, 2013